Residents' Perception of the Social-Cultural Impacts of the 2008 Formula 1 Singtel Singapore Grand Prix

Author:

Cheng Elaine,Jarvis Nigel

Abstract

The Formula 1 Grand Prix was held in Singapore for the first time in September 2008. While Singapore had previous experience hosting international events, nothing in the past could be compared to this inaugural event because it brought with it a unique set of impacts, as evidenced by past research into car races held elsewhere. For this reason, this study explores how this major motor sport event impacted its host residents through their perceptions of social-cultural aspects. This is important because it can affect the well-being and quality of the life of local residents, two necessary antecedents for their continued support of the car race in the future. A survey of 96 residents was conducted to elicit responses to host residents' perceptions of social-cultural impacts of the F1. Chi-square analysis was used to explore relationships between different types of respondents and their perceived social-cultural impacts. Residents were largely homogenous with regard to attitudes toward the positive and negative impacts, although there were more discrepancies associated with the negative issues. Results were compared to previous studies of car race events and social exchange and social representation theories were used to help contextualize the data. While residents largely supported the F1 event suggestions were provided so as to better manage the social-cultural impacts.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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