Developing Impacts and Indicators for Sustainable Event Management Using a Triple Bottom Line Approach: A Study of Auto Expo

Abstract

Marked by the pressing need to make events sustainable, this study aims to develop impacts and indicators for a special category event—The Auto Expo—one of the largest automobile events hosted in India. The study begins with literature review of event evaluation on key indicators of triple bottom line (TBL): economic, social, and environment. Historical roots of Auto Expo is also reviewed, which is then followed by a Delphi survey of experts from event organizers to auto professionals, and from academia to domain experts. A rigorous three-phase Delphi analysis is conducted following which resulted into 18 impacts and 25 indicators related to Auto Expo. The study also delves into potential methods that could be employed for holistic TBL evaluation of Auto Expo. Key challenges and issues in this regard are mentioned as well as discussing the implications of the research for stakeholders toward the end.