Author:
Kim Kakyom,Jogaratnam Giri
Abstract
Research findings on generations have been becoming useful for event organizers and destination developers over the past decades. The current study investigated generational differences in exhibition dimensions, satisfaction, and future intentions along with trip characteristics of
visitors to the NASCAR Hall of Fame Exhibition event held in a medium-sized city in the southeastern region of the US. Analysis confirmed the existence of six exhibition dimensions labeled as "exhibits," "staff," "facility," "concessions," "audio tours," and "hard cards" on the event. As part
of the most substantial results, there were both dissimilarities and similarities in the exhibition dimensions across four generations including "Matures," "Baby Boomers," "Generation X," and "Generation Y." Analysis also suggested significant differences in exhibition visitors' overall satisfaction,
future intentions, and trip characteristics across the generations. Some useful implications are discussed for exhibition event managers and organizers.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
1 articles.
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