Abstract
Despite the growing interest in community-led organizations there remains some events operated by not-for-profit organizations that have not been fully explored, even when there is a significant sociocultural contribution to the host communities. Although this study is set within Highland
Games there are many similarities to a variety not-for-profit event organizations managing traditional community events or cultural celebrations such as Hogmanay or Common Ridings. The challenges facing volunteer organizations are considerable when attempting to maintain cultural traditions
and committee stabilization, for numerous not-for-profit event organizations. Furthermore, the organizers of community events may not be traditionally perceived as the protectors of a country's culture, there is no doubt that many events play a significant role in promoting unique elements
of tradition and culture. Adopting a qualitative methodology, the article highlights some of the challenges encountered to maintain a stable support system for dedicated groups of individuals. Findings highlight the community focus and need for synergetic support systems in communities to
ensure longevity of significantly important events.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
4 articles.
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