Be More, Know More: An Evaluation of Students' Learning in a Community Events Course

Abstract

This study takes an exploratory case study approach to assess the learning outcomes of a community events course using a Kirkpatrick model of evaluation. This third-year course uses a number of workshop and assessment-based activities to develop students' knowledge of community event management, while also developing a set of values that allows students to be differently in the world. Underpinning the course design was an appreciative inquiry approach to community events. Results of the end of semester course evaluation surveys (n=36 students) suggest that much of the students' evaluation of the course was at Step 1, or reaction (enjoyment) level. However, some students also noted learning and behavioral outcomes (Steps 2 and 3) from undertaking the course. The findings indicate that an alternative approach to event management, focusing on small community events, and using an appreciative inquiry approach to develop a social legacy from events can have solid impacts on students' sense of being and learning in Business degree, with positive sense of social responsibility outcomes.