Author:
Lee Soonhwan,Krohn Brian D.
Abstract
The purpose of the current study was to assess local residents' psychological support prior to hosting a mega-sporting event and to report preliminary results as to which factors of support affect local residents' attitudes toward hosting future mega-sporting events, using the case
of the 2012 Super Bowl in Indianapolis. This study provides a theoretical model to examine local residents' psychological support factors using structural equation modeling, which helps the understanding of local residents in the process of supporting the hosting of mega-sporting events in
the future. The results of this study indicate that the perceptions of positive outcomes from the event have the strongest relationship to feelings toward hosting future events. Therefore, governing bodies of the host community and the event should rely most heavily on the positive outcomes.
While the negative factors were not as strongly related, they were still significant indicators of feelings toward future events. The part of the plans pertaining to growing community support should include ways that the negative impacts might be mitigated.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
31 articles.
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