Souvenirs in Ghana: Tourists' Choices and Concerns

Abstract

Souvenirs represent a vast collection of items that are geographically embedded with variations across the regions of the world. The purpose of this study is to assess the choice of souvenirs by international tourists in Accra, Ghana. The research adopted the descriptive design and the data were sourced from 196 inbound international tourists who were systematically sampled in Accra between March and April 2016 using self-administered questionnaires. The result shows that souvenirs purchased by tourists were jewelry, cloth, clothing, wood carvings, and pictorial images. However, tourists were concerned about the aggressiveness of vendors, discriminatory pricing system, authenticity of souvenirs, and similarity in souvenirs with little differentiation.