Author:
Booyens Irma,Rogerson Christian M.
Abstract
Innovation is regarded as significant for the competitiveness of tourism firms. Yet, innovation in services, and also tourism, remain underresearched, especially in the context of the global South. This article draws on a cross-sectoral, firm-level survey of tourism innovation in the
Western Cape region of South Africa, which determined that innovation by tourism firms is widespread, albeit predominantly incremental in character. This article interrogates the relationships between innovation and firm survival, as a proxy for competitiveness, and considers firm size as
a key determinant of tourism innovation. In addition, the motivators and drivers of tourism innovation are analyzed. The Western Cape investigation reveals that innovation is part of a deliberate strategy for competitiveness by dynamic tourism firms. Further motivations comprise enhancing
efficiency and productivity, ensuring survival, and behaving ethically.
Subject
Tourism, Leisure and Hospitality Management
Cited by
8 articles.
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