Unpacking Framing Dynamics Across Distinct Media Writing Genres: Tourism and Economic Environment in Brazil

Abstract

The current article calls for a comprehensive approach to framing research in tourism. Specifically, the identifying and examining of how different levels of frames develop and operate across distinct media writing genres that dialogue with each other to communicate a more multifaceted narrative. By examining American newspaper travel writing, business reporting, and international news reporting on Brazil, the study advances an understanding of the ways in which the US print media interprets and represents Brazil and Brazilians for an American audience. The study proposes three different levels of frames that dialogue with each other and ultimately communicate with the audience: meso-, micro-, and macroframes. The study advances the argument that different levels of frames transmit certain messages on their own, but they also interact with other levels of frames to communicate a more complete or, at times, divergent narrative.