Crises Effects Management: a New Policy to Manage Tourism Crises in Egypt

Abstract

This article displays the fatal crises and evaluates their impacts on the tourism activity in Egypt, particularly the crisis after the revolution of January 25, 2011. Moreover, it suggests a policy that includes different components that need to be addressed for the establishment of the crises management policy (CMP). The general direction equations and correlations are applied to estimate the negative impact of the crises on tourism activity progress in Egypt during the last two decades. Furthermore, interviews were conducted with experts and academics to evaluate the suggested CMP, while interviews with representatives of the governmental and the private tourism sectors were held to compare the suggested CMP with the CMP that was used by the governmental and private sectors after the revolution of January 25. The study concludes that the Luxor attack in 1997, the September 11, 2001 attack in the US, the global financial crisis in 2009, and the January 25, 2011 revolution were the most damaging crises that strongly influenced tourism activity. Likewise, it reveals that the tourism sector in Egypt uses some recovery procedures and tasks to manage the crisis of January 25 and all the prior crises; therefore, the development of an appropriate CMP would be extremely essential.