Business Talk Events as a Way of Raising Awareness of Social Entrepreneurship and Sustainable Development Goals (SDGs) in Vietnam

Abstract

Higher education institutions play a critical role in spreading the importance and significance of social entrepreneurship and the United Nations Sustainable Development Goals (UNSDGs) for the younger generations. Besides developing curriculums, business talk events that are organized by universities can be a great source for raising awareness of the importance of UNSDGs and social entrepreneurship. By employing a qualitative research approach based on six universities, this study investigates how business talk events can be designed and organized for raising awareness of the importance of social entrepreneurship and UNSDGs. Accordingly, it identifies the implications of business talk events organized by universities and the following drivers and barriers regarding the introduction of these events. Our study expands to the emerging literature on both event management and social entrepreneurship and responds to the recent calls for the investigation of the events in the higher education context in facilitating sustainability.