Three-Dimensional Fear: The Presence of Narrative in Theme Park Halloween Festivals

Abstract

This qualitative study examined narrative within haunted houses in theme park-based, horror-oriented Halloween festivals. The sample included 20 festivals within different types of theme parks and attractions from the US and a few entries from Europe, Asia, and the Middle East. Data were collected on haunt maze source material, prominent themes, presence of a narrative or episodic nature, and choice of narrative presentation style. Results show haunted houses to be an interesting narrative form with immersive environments that appeal to guests in their desire to be scared. The study fills a gap in discussions of narrative, theme parks, festivals, and Halloween experiences. It provides insight for scholars and operators into the form and highlights the importance of storytelling in theme park Halloween festivals.