Accommodating (Global–Glocal) Paradoxes Across Event Planning

Author:

Duignan Michael B.1,Parent Milena M.2,McGillivray David3

Affiliation:

1. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA

2. Faculty of Health Sciences, University of Ottawa, Ontario, Canada

3. School of Business and Creative Industries, University of the West of Scotland, UK

Abstract

The aim of this research note is threefold: 1) to introduce the concept of paradox and its numerous applications to the study and management challenges associated with the planning and delivery of events, with a specific look at large-scale events like the Olympics to provide an extreme case; 2) to present a new paradox entitled the "Global–Glocal Paradox" that interrogates how inherent global and local stakeholder interests and tensions are managed; and 3) to present a series of conceptual and practical ways events can "accommodate" as opposed to "resolve" this paradox to help balance stakeholder interests instead of pitting one against the other.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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