Affiliation:
1. Department of Hospitality and Tourism Management, Ulster Business School, Ulster University, Northern Ireland, UK
Abstract
Cultural events feature prominently in the economic strategies of many cities. However, culture is open to interpretation and cultural expression can be problematic. This article examines Saint Patrick's Day celebrations in Belfast and how this event has been the victim of a bitter
"cultural war." Efforts to reframe the event and make it inclusive have had limited success. Like many other postconflict countries, culture in Northern Ireland is tied to group identity and cultural expression is bound up with the battle for political legitimacy and state sovereignty. This
battle for ownership and cultural supremacy has meant that Belfast has been unable to cash in on its authentic links to Saint Patrick. This is unlikely to change because, despite COVID-19 and the prominence given to event tourism in Belfast's new culture strategy, the zero-sum character of
the cultural war in Northern Ireland would suggest group identity will continue to trump the economic argument.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
2 articles.
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