Cultural Contestation and Masquerade Politics: The Challenge of Trying to Develop a Cultural Event in a Divided City

Author:

Devine Adrian H.1,Devine Frances G.1

Affiliation:

1. Department of Hospitality and Tourism Management, Ulster Business School, Ulster University, Northern Ireland, UK

Abstract

Cultural events feature prominently in the economic strategies of many cities. However, culture is open to interpretation and cultural expression can be problematic. This article examines Saint Patrick's Day celebrations in Belfast and how this event has been the victim of a bitter "cultural war." Efforts to reframe the event and make it inclusive have had limited success. Like many other postconflict countries, culture in Northern Ireland is tied to group identity and cultural expression is bound up with the battle for political legitimacy and state sovereignty. This battle for ownership and cultural supremacy has meant that Belfast has been unable to cash in on its authentic links to Saint Patrick. This is unlikely to change because, despite COVID-19 and the prominence given to event tourism in Belfast's new culture strategy, the zero-sum character of the cultural war in Northern Ireland would suggest group identity will continue to trump the economic argument.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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