The Cocreation of Place Meaning at Small-Scale Elite Youth-Based Sport Event

Abstract

The study uses Morgan's model of experience space as a framework for understanding the cocreation of place meaning at the 2017 Canadian Championships in Rhythmic Gymnastics (2017 CCRG). The efforts of event organizers (experience managers and marketers) to shape place experiences at the event was considered in conjunction with the visitors' motivations and their interpretation of meanings inclusive of the social and cultural interactions at the event. Research methods included semistructured interviews and e-mail questionnaires. Five place-based themes emerged through categorical aggregation analysis: function, tourist activities, community, performance, and emotion. These findings demonstrated the relevance of the Morgan's model of experience space. However, modifications to the model were recommended. These include the combination of the achievement, hedonic pleasure and personal meanings components under the label of emotion, and the introduction of a new "performance" component. The 2017CCRG shaped place meaning for athletes, parents, and organizers.