Let Us Dream’s Migration to a Global Virtual Conference: Delivering a Social Entrepreneurial Event

Author:

Thomas Lijo1,Curl Angela L2,Thameling Carl L3,Vijaya R4,Custer Sharon5

Affiliation:

1. Department of Psychology, Christ University, Maharashtra, India

2. Department of Family Science & Social Work, Miami University

3. Communication Program, University of Louisiana at Monroe

4. Department of Psychology, Christ University, Bangalore, India

5. Department of Psychology, Miami University

Abstract

This case study applies Rudolph et al.'s (2021) social entrepreneurship model to describe the migration of Let Us Dream’s (LUD) face-to-face social entrepreneurial conference to a virtual platform during the COVID-19 pandemic. LUD TIC focused on community service initiatives in the areas of education, health and social services for the purpose of impacting local and international communities in a transformative way. Organizers experienced many positive outcomes (e.g., high attendance and participant satisfaction), human capital and leadership development of its collaborative volunteer planning teams, and the empowerment of local and global communities. The discussion section elaborates on the social entrepreneurship model findings, and other lessons learned, and provides recommendations for others planning to deliver a virtual or hybrid conference in multicultural contexts.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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