Women and Events: Inside-out and Inside-in Passive Activism

Author:

Séraphin Hugues1

Affiliation:

1. Oxford Brookes Business School

Abstract

An empirical study based on the examination of 5048 photos uploaded by1100 femaleusers of the dating application happn reveals that women are adopting an inside-outand inside-in passive activism attitude with regards to event related products/servicesto protest against the glass-ceiling situation they are facing in the events industry. The study also suggests that future research should look at other industries to see if the results can be generalised.

Publisher

Cognizant, LLC

Subject

Marketing,Tourism, Leisure and Hospitality Management,Business and International Management

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