Women and Events: Inside-out and Inside-in Passive Activism
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Published:2023
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Volume:
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ISSN:1525-9951
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Container-title:Event Management
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language:en
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Short-container-title:Event Management
Affiliation:
1. Oxford Brookes Business School
Abstract
An empirical study based on the examination of 5048 photos uploaded by1100 femaleusers of the dating application happn reveals that women are adopting an inside-outand inside-in passive activism attitude with regards to event related products/servicesto protest against the glass-ceiling situation they are facing in the events industry. The study also suggests that future research should look at other industries to see if the results can be generalised.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management