Utilising Events for Placemaking of Precincts and Mainstreets: Current State and Critical Success Factors

Abstract

Events have been well-recognised for their economic and social benefits; however, their broader effect on regenerating urban space and placemaking has not been duly examined. Using the community capitals framework, this study aims to address this gap by exploring how events are used for placemaking of mainstreets and precincts, and the critical success factors (CSFs) of placemaking through events. Semi-structured interviews were conducted with local councils and business associations who are responsible for the development and management of significant precincts and mainstreets in Adelaide, Australia. Findings indicate that events effectively assist in placemaking of precincts and mainstreets not only through economic development and improving place identity but also by creating positive community changes through place activation and social capital and community capacity development, which have the capacity to deliver more enduring benefits of placemaking. Four CSFs are identified in placemaking of mainstreets and precincts through events, namely active engagement and collaboration; a good fit; strategic event concepts; and a holistic placemaking plan. Based on the study findings, practical recommendations for planners and practitioners about the effective use of events for placemaking are provided.