Affiliation:
1. Hochschule Osnabrück, University of Applied Sciences, Osnabrück, Germany
2. Victoria University Business School, Melbourne, Australia
3. Shanghai University of International Business and Economics, Shanghai, China
Abstract
The recent Covid-19 pandemic has caused the event industry and providers of tertiary event management courses to reflect on the nature of future events and the form they will take. With hybrid, virtual and innovative events being foreseen for the coming years, skills taught in the relevant programs and courses also need to be reassessed and restructured. Using qualitative, semi-structured interviews, this research explores the viewpoints on requisite future skills from three groups of event stakeholders – professionals, lecturers, and students – across three countries, China, Germany and Australia. The results show agreement on what event management skills will be needed, among which technical and digital expertise, communication, innovation and leadership are seen as the most important.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
21 articles.
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