“Not on My Front Lawn”: A Case Study of Hosting the 2017 Heritage Classic Event on Parliament Hill in Canada

Abstract

The purpose of this research was to explore different issues and controversies found in media narratives about hosting the Heritage Classic Ice-Hockey Game, on Canada’s Parliament Hill. This paper utilized the Eight-step Qualitative-Temporal Visual Analysis and Narrative methodology to look at how Canadian media framed the discussion around the hosting location of the Heritage Classic. A total of 81 news articles from 12 media outlets served as the data for the current study. Media frames were grouped into seven themes: parliamentary rules, interest groups, anniversaries, logistics, competition, event landscape, and nostalgia. These frames point to how Parliament Hill was maintained as an institution through regulations and symbolism. The following manuscript informs research on institutional work through applications of special events, eventscapes, and nostalgia.