Intercultural Interactions in Tourist Bars: Yangshuo, China

Abstract

This article explores intercultural interactions in bars in a tourism destination. Mixed methods are used to compare Western and Chinese tourists' behaviors in Western bars in China where intercultural interactions take place. Western bars provide the physical environment and context for the encounters of these two groups of tourists. For Western tourists, traveling in China is primarily a cross-cultural experience and requires intercultural adaptation. Chinese tourists visiting Western bars are experimenting with Western culture. Understanding the behaviors and experiences of tourists will help planners, entrepreneurs, and marketers to better manage and promote tourist bars and similar establishments.