Sponsorship: An Empirical Study of Its Application to Local Business in a Small Town Setting-Reference-Cited by-同舟云学术

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Sponsorship: An Empirical Study of Its Application to Local Business in a Small Town Setting

Published:1995-09-01 Issue:3 Volume:2 Page:167-175
ISSN:1065-2701
Container-title:Festival Management and Event Tourism
language:en
Short-container-title:fest manage event tour

Author:

Mount Joan,Niro Bob

Publisher

Cognizant, LLC

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction;Journal of Hospitality & Tourism Cases;2022-09

2. Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction;Journal of Hospitality & Tourism Cases;2022-09

3. An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention;Frontiers in Psychology;2021-06-24

4. New Trends in Event Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2021

5. Small-Scale Sports Event Sponsorship;Advances in Business Strategy and Competitive Advantage;2020

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