Relationships and Networks for Shaping Events Tourism: An Australian Study

Abstract

This articles shows how convergent interviews were used to identify themes and issues and refine a theoretical framework for multiple case research in the events tourism domain. In particular, the research examined how and why interorganizational relationships of public sector events development agencies impact upon events tourism strategy making in Australia. The body of knowledge about interorganizational relationships and networks and tourism strategies, including events tourism, provided the platform to study four research issues. Findings showed that the public sector environment, a diversity of strategy forms and processes, a range of network and relationship characteristics, and incentives and disincentives for using networks in strategy making were valuable themes to investigate in the case research.