Author:
Fjelstul Jill,Severt Kimberly,Breiter Deborah
Abstract
The objective of the study was to compare the similarities and differences between the inhibitors and motivators of Generation X and Baby Boomers in regard to conference attendance. Specifically, conference attendance motivators and inhibitors were explored and reported. The results
will be useful to association managers and conference planners as they design programs for their members to best meet their professional needs.
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by
8 articles.
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