Taking the Pulse of Olympic Sponsorship
Author:
Affiliation:
1. University of South Australia, School of International Business, Adelaide, SA 5001, Australia
Publisher
Cognizant, LLC
Subject
Marketing,Tourism, Leisure and Hospitality Management,Business and International Management
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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2. Progress and prospects for event tourism research;Tourism Management;2016-02
3. Risk Management Issues in Large-scale Sporting Events: a Stakeholder Perspective;European Sport Management Quarterly;2009-06
4. Olympic sponsorship: evolution, challenges and impact on the Olympic Movement;International Journal of Sports Marketing and Sponsorship;2008-07-01
5. Event tourism: Definition, evolution, and research;Tourism Management;2008-06
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