Tourism Destination Attractiveness: Attractions, Facilities, and People as Predictors

Abstract

This article examines the influence of tourist attractions, destination support services, and people related factors on the attractiveness of a tourism destination. A sample consists of 275 tourists visiting major tourism destinations. Through moderated regression of models the study identifies the main contributors to destination attractiveness. Destination attractions are found to be the core determinants of the attractiveness; destination support facilities and services, and people-related factors are the secondary determinants. Support facilities and services and people-related factors explain equivalent variances suggesting they are complementary rather than substitutes.