How do we Get Baby Boomers and Future Seniors on Motorcoaches?

Author:

Hung Kam,Petrick James F.

Abstract

The world population is aging. The large number of baby boomers and their substantial consumption power suggests a potential market for tourism businesses. This study investigated how the industry has responded to the change of market. A case study was conducted with the Bus Owners Association of Québec (APAQ) in Québec, Canada to reveal some of the practices that the organization has implemented in order to get baby boomers on motorcoaches. Results of the study suggest that marketers need to closely monitor the changing profile of baby boomers and constantly renovate tourism products/services in order to respond to emerging customers' needs. Based on the case study and past literature, marketing implications on how to effectively target baby boomers and future seniors are suggested.

Publisher

Cognizant, LLC

Subject

Tourism, Leisure and Hospitality Management

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Urban walkability and tour bus travel;Journal of Outdoor Recreation and Tourism;2024-09

2. Aktywność turystyczna kieleckich seniorów w latach 2015–2019;Konwersatorium Wiedzy o Mieście;2021-12-30

3. Accessibility to Spa Experiences;ICT Tools and Applications for Accessible Tourism;2021

4. Segmentation Approaches to Older Tourists;Tourism, Hospitality & Event Management;2017

5. Analysing the tourism activity of seniors by applying the method of participant observation;Bulletin of Geography. Socio-economic Series;2016-07-26

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