Research on Teaching Method of Packaging Design Course Based on Chinese Style

Abstract

The teaching of Packaging Design started late in China, but develops fast. After experiencing the changes of economy, politics and culture, it has entered a new era of self-publicity. The Chinese style has come out quietly with a strong momentum. The contents of packaging design in the new era pay more attention to the spiritual level, and become a bridge between the society and people, forming an aesthetics concept with the spirit of the Chinese people. Based on the application of Chinese style in the course of Packaging Design, this paper discusses the characteristics of Packaging Design with Chinese style and the problems of traditional Packaging Design, and puts forward how to better apply Chinese elements in Packaging Design.