Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities-Reference-Cited by-同舟云学术

Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities

Published:2023-10-03 Issue:3 Volume:27 Page:449-470
ISSN:1410-3583
Container-title:Jurnal Manajemen
language:
Short-container-title:JM

Author:

Sofriana Imaningsih Erna,Yusliza Mohd Yusoff^ORCID,Hamdan Hamdan^ORCID,Marlapa Eri,Shiratina Aldina

Abstract

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.

Publisher

Universitas Tarumanagara

Subject

General Chemical Engineering

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