Determination Of Attitude Using Games And Purchase Intentions In E-Commerce-Reference-Cited by-同舟云学术

Determination Of Attitude Using Games And Purchase Intentions In E-Commerce

Published:2023-02-01 Issue:1 Volume:27 Page:103-123
ISSN:2549-8797
Container-title:Jurnal Manajemen
language:
Short-container-title:JM

Author:

Hasna N. Khoirunnisa ,Sumadi

Abstract

This study aims to analyze the determinants of the use of games and the intention of buying in e-commerce. The data used is quantitative, with the population of Indonesian people who have played games in e-commerce. The data was collected using the nonprobability sampling method through the Google Form of 300 respondents. This study used Structural Equation Modeling (SEM) with the Lisrel version 8.80. To produce a fit model, this correlated study errors based on modification indices. Thus, the study concluded that utilitarian benefits and time/effort do not affect their attitude toward gaming use, but hedonic benefits and social values do affect their attitude toward gaming use, and the attitude toward gaming use has a positive effect on the intention of buying.

Publisher

Universitas Tarumanagara

Subject

General Chemical Engineering

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