An analysis of alteration in design from garment to fashion product

Abstract

Today, there are many actual different intended purposes of dressing just beyond the essential necessity. Thus, a fashion product requires a strategic business planning experienced the process of design, production and marketing and a management of it. This study was analysed, from clothes to fashion product, the alteration in designing depends on that fashion concept and industrialisation brought about reformation in design, manufacturing and marketing strategies. Subproblems were defined as follows; (a) what approaches were used in the fashion design process from clothes to fashion product and (b) what are the current ones? Acquired data were interpreted by considering within designing, manufacturing and marketing triad. Finally, a conceptual model portraying the alteration of designing from clothes to fashion production was formed. It is expected that this study will come in useful for the students in fashion design education and the employees in this area.Keywords: Fashion design, fashion product, model development, design approaches.