Kemerovo Region in the National Tourist Rating: a Comparative Analysis

Abstract

The article is devoted to a comparative analysis of the positions held by the Kemerovo region in the rating of tour-ist attractiveness of Russian regions. It is emphasized that rating assessments perform various functions. Various types of ratings compiled on the basis of such assessments are a popular tool for determining the level of development of a particular social or economic sphere or their condition as a whole. The authors demonstrate and analyze the change in indicators characterizing the state of the tourism industry of the Kemerovo region within the past six years, determine their role in increasing the competitiveness of the region. It is concluded that the positive dynamics of the main part of the indicators affected the improvement of its position in the National Tourism Rating. The region showed an increase of 31.3 points for this period. The unfavorable ecological state of the region, the low level of development of the hotel business and tourist infrastructure, insufficient promotion of the region in the tourist market, weak support of public initiatives by the local population are among the factors restraining the growth of tourist attractiveness of the Kemerovo region.