Visitor Satisfaction on Attractions and Attributes at Tarangire National Park

Abstract

Existing tourist destinations draw an increasing number of visitors as travel and tourism continue to rise. In this scenario, the growth in demand for tourism gives rise to new markets, which means that tourism sites are facing more and more intense competition which makes visitor satisfaction on tourism destination a prerequisite for tourism destination development. It is for this reason this research was undertaken. The study was aimed at assessing visitor satisfaction on attractions and attributes at Tarangire National Park. Questionnaire was used for data collection and a total of 242 visitors (tourists) were sampled. The results showed that visitor satisfaction was highly significant between country of origin and accommodation (F = (1.359), df = 64, p< 0.000), attraction (F = (1.469), df = 64, p< 0.000), Game viewing roads (F = (99.32), df = 64, p< 0.003), and significant for interpretation (F = (85.745), df = 64, p< 0.036), game viewing (F = (85.190), df = 64, p< 0.040), and signage (F = (84.479), df = 64, p< 0.044), highly significant for nature of travel and signage (F = (22.620), df = 64, p< 0.000), and significant for game viewing (F = (10.668) df = 64, p< 0.005). Out of 15 attractions which were identified, elephant was considered the best attraction and the least was ostrich. Generally, tourists were satisfied with the attractions, attributes and services provided by Tarangire National Park and offers the best attractions with high number of elephants and diverse wildlife populations which provide a good view that contributes to enjoyment and satisfaction to visitors.