Post Sales Service Strategies and Small and Medium Enterprises Performance in Ibadan, Oyo State, Nigeria

Abstract

Post Sales Service Strategies play a vital role on the performance of Small and Medium Enterprises. Post Sales Service is an increasingly important part of the business sand is more complex than manufacturing product. Unlike product, it is not possible to produce services in advance and inventory this future consumption. Post Sales Service has become an essential factor for all organizations nowadays; organizations are merging several marketing mixes in different ways to enhance Customer Satisfaction and Loyalty. Organizations are trying to provide excellent Post Sales Service to Customers and using several techniques to retain Customers. Post Sales Service helps to produce remarkable revenue in almost every business field. This study sought to assess the role in which Post Sales Service Strategies play on the performance of Small and Medium Enterprises in Ibadan, Oyo State, Nigeria. A survey among SMEs owners in Oyo State found that Post Sales Service can become a key differentiator and a major profit source if it’s being managed and carried out appropriately among the Small business owner and their customer in order to boost their operational performance and as well standardize their relationship with the customers. The study is immensely in various ways to Small Business Owners, Management, Practitioners, and Policy Makers. To the Small Business owners in Nigeria, the study will provide a more reliable scientific measure on issues affecting Post Sales Service on the performance of Small and Medium Enterprises. The findings also revealed that Post Sales Services are very important in mitigating possible collapse of SMEs. There search thus, recommends that SMEs should ensure that Post Sales Service should be used as an integral part of product offering at the same value to every customer in order to increase and survive in their operational performance efficiently and effectively.