THE MODERATING EFFECT OF EWOM ON ONLINE PURCHASE: A PERSPECTIVE FROM THE VIEWPOINT OF PAKISTAN CUSTOMER
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Published:2020-11-15
Issue:4
Volume:14
Page:1143-1156
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ISSN:1800-6450
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Container-title:International Journal for Quality Research
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language:
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Short-container-title:IJQR
Author:
Huma Zille,Masoud Alotaibi Nasser,Aziz Atif,Akbar Shah Syed
Publisher
Faculty of Engineering, University of Kragujevac
Subject
Management Science and Operations Research