Chapter 1: The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages

Author:

O'keefe Daniel J.,Jensen Jakob D.

Publisher

Informa UK Limited

Subject

General Energy

Reference239 articles.

1. Evaluation of a “loss-framed” minimal intervention to increase mammography utilization among medically un- and under-insured women

2. *Al-Jarboa, F. A. (1996). An investigation of the effects of mood, type and level of involvement characterizing consumer products and message framing on advertising effectiveness (Doctoral dissertation, University of Illinois at Urbana-Champaign, 1996). Dissertation Abstracts International, 57 (1997), 3585A (UMI No. AAG-9702437).

3. Allen, M. & Burrell, N. (2002). The negativity effect in political advertising: A metaanalysis. In J. P. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 83-96). Thousand Oaks, CA: Sage.

4. Using message framing to motivate HIV testing among low-income, ethnic minority women.

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