Health Communication and the Internet: Relations Between Interactive Characteristics of the Medium and Site Creators, Content, and Purpose

Author:

McMillan Sally J.

Publisher

Informa UK Limited

Subject

Communication,Health (social science)

Reference23 articles.

1. Bretz, R. (1983). Media for interactive communication. Beverly Hills, CA: Sage.

2. Chen, M. (1984). Computers in the lives of our children: Looking back on a generation of television research. In R. E. Rice (Ed.), The new media: Communication, research, and technology (pp. 269-286). Beverly Hills, CA: Sage.

3. Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research

4. Conceptual differences in public relations and marketing: The case of health-care organizations

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