Subject
Marketing,Applied Psychology
Reference43 articles.
1. The effects of context and part-category cues on the recall of competing brands;Alba;Journal of Marketing Research,1985
2. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987
3. Memory and decision making;Alba,1991
4. The relevance accessibility model of advertising effectiveness;Baker,1993
5. When can affective conditioning and mere exposure directly influence brand choice;Baker;Journal of Advertising,1999
Cited by
22 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献