1. Anderson, D. R., Alwitt, L. F., Lorch, E. P. & Levin, S. R. (1979). Watching children watch television. In G . Hale & M. Lewis (Eds.), Attention and cognitive development (pp. 331-361). New York: Plenum.
2. Anderson, J. R. & Bower, G . H. (1973). Human associative memory. Washington, DC: Winston.
3. Anderson, D. R. & Lorch, E. P. (1983). Looking at television: Action or reaction? In J. Bryant & D. R. Anderson (Eds.), Children's understanding of television: Research on attention and comprehension (pp. 1-30). New York: Academic.
4. Berkowitz, L. & Rogers, K. H. (1986). A priming effect analysis of media influences. In D. Zillman & J. Bryant (Eds.), Perspectives on media efiects (pp. 57-82). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
5. Berlyne, D. E. (1971). Aesthetics undpsychophysiology. New York: Appleton-Century-Crofts.