1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Understanding attitudes and predicting social behavior;Ajzen,1980
3. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987
4. Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories;Barsalou;Journal of Experimental Psychology: Learning, Memory, and Cognition,1985
5. Cognitive psychology: An overview for cognitive scientists;Barsalou,1992