Author:
Moore David J.,Homer Pamela M.
Subject
Marketing,Applied Psychology
Reference38 articles.
1. Consumer personality characteristics can help guide marketing and creative strategies;Alwitt;Journal of Direct Marketing,1991
2. ACR fellow speech;Bagozzi,1994
3. Bagozzi, R. P., & Moore, D. J. (1996). The reliability and the structural components of affect intensity and need for cognition. Unpublished manuscript, School of Business, University of Michigan, Ann Arbor.
4. Individual differences in perceptual reactance: A review of the stimulus–intensity–modulation individual difference dimension;Barnes;Canadian Psychological Review,1976
5. Affective responses mediating acceptance of advertising;Batra;Journal of Consumer Research,1986
Cited by
28 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献