Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference-Reference-Cited by-同舟云学术

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Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference

Published:1996-01 Issue:1 Volume:5 Page:27-48
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Sen Sankar,Morwitz Vicki G.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference45 articles.

1. Foundations of information integration theory;Anderson,1981

2. Women's ways of knowing;Belenky,1986

3. When one person's civil rights is another's moral outrage;Bernstein;The New York Times,1994

4. Not just a worthy cause: Cause-related marketing delivers the goods and the good;Carringer;American Advertising,1994

5. The justice of affirmative action;Clayton,1989

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