Author:
Novak Thomas P.,Hoffman Donna L.,Duhachek Adam
Subject
Marketing,Applied Psychology
Reference55 articles.
1. Work and/or fun: Measuring hedonic and utilitarian shopping value;Babin;Journal of Consumer Research,1994
2. Measuring the hedonic and utilitarian sources of consumer attitudes;Batra;Marketing Letters,1990
3. Towards a general theory of anger and emotional aggression: Implications of the cognitive-neoassociationistic perspective for the analysis of anger and other emotions;Berkowitz,1993
4. Information presentation format and learning goals as determinants of consumers’ memory-retrieval and choice processes;Biehal;Journal of Consumer Research,1982
5. Information accessibility as a moderator of consumer choice;Biehal;Journal of Consumer Research,1983
Cited by
278 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献