Keeping the Body in Mind: The Influence of Body Esteem and Body Boundary Aberration on Consumer Beliefs and Purchase Intentions
Author:
Affiliation:
1. University of Illinois at Chicago
2. Case Western Reserve University
3. University of Arizona
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1207/s15327663jcp1601_10
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4. Negative symbolic consumption and consumers’ drive for self‐esteem
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