Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
Author:
Affiliation:
1. University of Wisconsin‐Madison
2. Boston University School of Management
3. Norwegian School of Economics and Business Administration
4. The University of Manitoba
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1207/s15327663jcp1601_7
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