Managing Global Expansion of Media Products and Brands: A Case Study of FHM

Author:

Doyle Gillian

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication

Reference29 articles.

1. Albarran, A. & Chan-Olmsted, S. (Eds.). (1998). Global media economics: Commercialization, concentration and integration of world media markets. Ames: Iowa State University Press.

2. Concentration and Economics of Multiformity in the Communication Industries

3. Sport and the Transnationalizing Media Corporation

4. Cabell, J. & Greehan, M. (2005). International magazine publishing handbook (Prepared by Cabell & Greehan LLC for the International Federation of the Periodical Press). London: FIPP.

5. Chan-Olmsted, S. (2004). In search of partnerships in a changing global media market: Trends and drivers of international strategic alliances. In R. Picard (Ed.), Strategic responses to media market changes (pp. 47-64). Jonkopning, Sweden: JIBS Research Report Series.

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