The Influence of GPV, Trust and Satisfaction on Intention to Buy Green Products in Germany and Brazil

Author:

Publisher

Hapres

Reference78 articles.

1. The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty;Lin;J Retail Consum Serv,2017

2. 2. Simon-Kucher & Partners. Global Sustainability Study-Consumers are key players for a sustainable future. Available from: https://www.simon-kucher.com/sites/default/files/studies/Simon-Kucher_Global_Sustainability

3. _Study_2021.pdf. Accessed 2024 May 7.

4. 3. Rivera‐Camino J. Re‐evaluating green marketing strategy: a stakeholder perspective. Eur J Mark. 2007;41(11/12):1328-58.

5. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust;YS;Mgmt Decis,2012

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