UNSTRUCTURED
The infodemic, defined as the overabundance of both accurate and inaccurate information, represents a significant challenge in today's digital society. First and foremost, the notion of a baseline truth state pertains to the definition of what is true and what is not prior to communication. This constitutes a philosophical and epistemological quest to establish a foundation for determining the veracity of information before it is disseminated. Once a baseline truth state is determined, communicative issues arise in effectively disseminating information. Factors that can have an impact are due to both the communicative ability and credibility of the communicator and the potential biases of the recipients. The present manuscript proposes a novel theoretical framework to assess communicative appropriateness and the credibility of scientific evidence to be communicated. By addressing these aspects, this approach aims to enhance the quality of information dissemination and mitigate and/or prevent the negative effects of the infodemic. In this regard, it is crucial to emphasize that the success of the proposed strategies relies heavily on the population’s infodemic resilience and education. Moreover, scientists are ethically required not to step out of their roles and to leave communication to communication experts. Finally, national and international legislations could force communicators and/or control bodies to associate a color with the various types of degrees of reliability discussed in any media.