Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

Author:

Liang Bryan A,Mackey Timothy K

Publisher

JMIR Publications Inc.

Subject

Health Informatics

Reference55 articles.

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2. A Decade of Direct-to-Consumer Advertising of Prescription Drugs

3. MintzesBEuropean Commission20082011-07-13Response to European Commission Public Consultation, Legal Proposal on Information to Patientshttp://ec.europa.eu/health/files/patients/respons_publ_consult_200805/healthcare_professionals/mintzes_barbara_canada_en.pdf60BCWTbaw

4. IMS HealthIMS Integrated Promotional Services20092011-07-14Total US Promotional Spend by Type, 2009http://www.imshealth.com/deployedfiles/imshealth/Global/Content/StaticFile/Top_Line_Data/PromoUpdate2009.pdf60BE0sgRx

5. United States Government Accountability OfficeGAO20062011-07-14Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Consumer Advertisinghttp://www.gao.gov/new.items/d0754.pdf60BE3HvA6

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