The validity of impressions as a media dose metric in a tobacco public education campaign evaluation: an observational study (Preprint)-Reference-Cited by-同舟云学术

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The validity of impressions as a media dose metric in a tobacco public education campaign evaluation: an observational study (Preprint)

Published:2023-12-19 Issue: Volume: Page:
ISSN:1438-8871
Container-title:Journal of Medical Internet Research
language:en
Short-container-title:

Author:

Davis Kevin^ORCID,Curry Laurel^ORCID,Bradfield Brian^ORCID,Stupplebeen David A^ORCID,Williams Rebecca J^ORCID,Soria Sandra^ORCID,Lautsch Julie^ORCID

Publisher

JMIR Publications Inc.

Reference9 articles.

1. Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015

2. Promotion of Smoking Cessation with Emotional and/or Graphic Antismoking Advertising

3. Effects of mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study

4. Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology

5. Optimising tobacco control campaigns within a changing media landscape and among priority populations

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